Wednesday, 9 October 2013

Starting Analysis of Helvetica Studio Brief 01 OUGD403

Because Helvetica is my typeface for the alphabet soup brief I did some analysis of it with the help of some of my class mates. The resultant note are shown below. 
The details of how the other people at my table helped with my research and analysis.


A further analysis of the words that were collected by this word association process.































I then went on to make my own analysis.
The process turned up quite a few idea but I also think that I need to do some research into the aplications that Helvetica has been put to both in branding and advertising, to understand some of the connotations it may have collected through usage.

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