The thing that immediately stands out about these standard London signs is the way that nearly all the glyphs are the same width, except W and presumably M. This is something worth experimenting with to see if it adds a London Identity to the type.
The London Underground is a particularly recognisable piece of London design, so hopefully it will subtly but effectively communicate a London essence.
The most notable aspect of this font is the continuous line weight throughout the stroke of every letter. The could be applied to the project by changing the corners of the letters so that the weight is maintained uninterrupted by corners.
Below is the URL to the post detailing these ideas enacted.
http://b-taylor1316-dp.blogspot.co.uk/2013/10/studio-brief-03-design-development.html
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