The message the final designs of this project will convey is that our dependence on electricity is too high. There are a number of starting ideas that will stimulate further development of the designs.
Type Poster:
The general direction this design is going in is saying something like "we Breath electricity". This is intended to create continuity with the image and type image posters in their connections between our dependence on electricity and our dependence on our bodies.
The look of the type could be based around any number of things such as the mechanics of electrical generators, pylons and their wires, electrical charge or symbols from electrical circuit diagrams.
Image poster:
-The body as an electrical generator.
-symbol equations that show that putting on a jumper can make you just as warm as turning up the heating.
Type and image:
-Possibly the zoomed in heart of the image poster with text integrated with it.
-Possibly a more extreme version of the type poster where the image or design the typographic changes are based on are amplified.
-This areas of the brief should develop as the other visual ideas develop.
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