Monday, 20 October 2014

OUGD501 Context Of Practice Identity Theories Lecture/Seminar

We started by reading through 'Contemporary Social Material' By J.H. Turner. We were asked in groups to run through the First half on the text (Stryker's theories only) and break them apart in a close reading approach. 

This mostly re affirmed the theories I found when I analysed the passage before the session. Although a few extra points were raised such as the objectification of strykers theories and the way that he focuses very much on the way we shape ourselves around the responses of other people, almost completely disregarding a greater sense of self.

We also analysed the second part of the text and looked at the more freeform nature of the George J. McCall and L.J. Simmons identity theories; Pulling in the concept of the ideal self as a guiding force in the construction of the identity.

We then went on to relate the theories we had found to our design practice and how they would come in handy. 
The most obvious association was that with personal identities and those of corporate brands. They have the same layers of meaning as gleaned by the audience, embodying a certain set of values in a similar way to the ideal self theory. Understanding how these identities are constructed can allow us to understand how to provide acceptance in the form of design, creating positive enforcement to the individual and in turn possibly making the brand more successful. 

For a study task we were asked to discuss the similarities and connections between interactionist identity theories and psychoanalysis theories from the list below.
He asked us to go into detail with one in particular but touch on all of them. 

- ego/ideal Freud
- Desire Freud-Lucan
-Id, ego, super ego- Freud
- The mirror stage -Lucan

I honestly know very little of the details of these theories, so I will need to do research into them before I attempt writing this piece.



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