OUGD501 Context of Practice 02 Finished Piece of Lettering (in video)

Although the video is the final submission piece I thought it worth while to look at the final piece of lettering I produced during my experimentation.

In this design I have brought together all parts of all stages of the development process. I used the base I created through learning and emulating calligraphic styles. I used the play on the three dimensional drop shadow that I created through the exploration of the grid on which the calligraphic base falls. I used the scale and messy finish of my calligraffiti experimentation.

Although there are a few flaws in this piece of lettering I am fairly contented with the result. There are issues with spacing that do irk me and are made more obvious by the scale of the design. However, I feel it was hugely beneficial to try this out, for both my understanding of the theory I and examining and my personal practice with concerns to lettering.

It is a collection of my entire process and in it's self displays the positives of using old production methods to create something new.

The energy of this project and the sheer enjoyment I got out of it are testament to the fact that there are positives within the design process to be gained from emulating past styles. There is also no doubt that this process has increased my awareness of the historical context of these processes, especially when I was working in studio surrounded by computers, the contrast was amazingly stark. It occurs to me that perhaps the awareness of historical context that is required to create pastiche is something that Jamerson does not give enough weight, but in an age of increasing numbers of producer/consumers it should be considered pivotal. 

The long tapestry like format acts as a nod to an almost medieval point of inspiration and allows each word (almost) its own line which aids legibility and gives the entire thing a sense of gravitas that fits with the scale of the piece and the expressive strokes of splattered ink.

There is a major tone of voice deviation from the small scale lettering I produced earlier in the project and I think this is majorly down to the calligraffiti ornamentation. It's strong sense of movement that sits atop the some what chunky type, creates both weight and a sense of the process that took place to make it. This makes it the perfect finishing design for my video which is all about that process and the decisions that take place during it.