Context of Practice Lecture Notes and Response: Globalisation, Sustainability and the Media

This lecture covered the idea of globalisation and the way that increased communication through the advancement of technology creates a stagnation and proliferation of cultural similarity. Westernisation and Americanisation is spread by the media (dominantly American Owned) because this is the largest consumer market for these media products, so of course they are targeted at this audience. This means that western ideas of beauty success and happiness are forced onto other cultures, often causing clashes when the cultural identities of many places is undermined (radical Islam).  Although globalisation is often seen as a utopian idea it is in fact a way for the big businesses to go through less mediation in a larger freer market. 

The influence of the media is a huge focus of this lecture, showing how it can effect the public consciousness especially when it comes to fear mongering. This is especially relevant when considering that these are the same tools used by advertising. This is obvious in some of the oldest and some would argue most influential advertising. 

An Obvious but potent example of this is the logo shown below by Milton Glaser. It is widely mimicked and reproduced. All it does it celebrate America and its culture, the font is even called America Typewriter.

http://www.logoworks.com/blog/a-brief-history-of-the-i-love-new-york-logo/