The first studio session done directly after the studio brief 03 briefing was a chance to get to know and understand the person who is the focus for the typefaces being produced. Something that really stood out at the time was the way that the majority of Mo's answers revolved around his home in London. i.e.
-What is your favourite word?
-'Wavy'- London Slang for good.
-What is your favourite smell?
-Petrol
-Who would play you in the film of your life?
-Idris Elba- an actor from hackney (Mo felt a relation to him simply because they grew up in the same place, the effect of his surroundings growing up must have been tangible.
-When are you happiest?
-Surrounded by friends and family- It is pretty difficult to get away from other people in a large city like London, he has grown up being constantly sociable and surrounded by people so it is what he has come to love.
-What is your favourite food?
-East end pie and mash- a regional speciality only found in the east end of London.
It is clear that being in London for the majority of his life has shaped him as a person.
The things that define a city environment are its functionality, confined space and sociable nature, these are watch words that must constantly be measured up to any design out comes to maintain an integrity of concept in the final product of this project.
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